Every term that matters for AI-ready commerce

AI Indexing

The process by which AI retrieval systems discover, fetch, parse, and embed a website so they can cite it later.

AI Overviews

Google's generative answer that appears above traditional search results for many queries.

AI Readiness

A qualitative measure of how well a site's content, structure, and signals fit AI-retrieval norms.

AI Referral Traffic

Sessions that arrive on your site via a click from an AI assistant's citation.

AI Sitemap

An XML (or JSON) sitemap tailored for AI retrievers — richer attributes than the SEO sitemap.

Answer Block

A self-contained paragraph (60-120 words) that directly answers one buyer-intent question.

Answer Engine Optimization (AEO)

A subset of GEO focused on formatting content so AI assistants can lift direct answers out of it.

Auto-Fix Deployment

Automatically deploying remediation changes to a Shopify store from an AI-indexing platform.

2 terms

Brand Authority

The degree to which AI models treat a brand as a primary source for its category.

BreadcrumbList

A JSON-LD block that describes a page's place in the site hierarchy.

5 terms

ChatGPT Shopping

OpenAI's built-in product carousel inside ChatGPT answers for buyer-intent queries.

Citation Rate

The percentage of AI responses about a topic that link to or name-check a specific source.

Citation Source

A URL or brand that an AI-generated answer attributes as the origin of a statement.

ClaudeBot

Anthropic's crawler that fetches pages for Claude's retrieval and training.

Competitor Benchmarking

Running the same prompt panel against a defined competitor set to measure relative AI visibility.

2 terms

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness — Google's content-quality heuristic, also used by AI retrievers.

Entity Recognition

A retrieval model's ability to identify the specific thing a page is about — product, person, place, organisation.

1 term

FAQPage Schema

A JSON-LD block listing question/answer pairs that AI assistants can lift as direct answers.

4 terms

Generative Engine Optimization (GEO)

Optimizing a website so AI assistants can retrieve, summarize, and cite it when answering user questions.

GEO Score

A 0-100 composite score measuring how ready a site is to be retrieved and cited by AI assistants.

Google-Extended

A user-agent token Google uses to gate content from its generative features (Gemini, AI Overviews) separately from Search.

GPTBot

OpenAI's web crawler that fetches pages for ChatGPT's retrieval and training data.

1 term

Hallucination

An AI-generated statement that is fluent, confident, and wrong.

1 term

JSON-LD

JavaScript Object Notation for Linked Data — the recommended wire format for Schema.org markup.

2 terms

Key Takeaway Box

A visual callout at the top of a long article summarising the answer in 2-3 bullets.

2 related

Knowledge Graph

A structured map of entities and their relationships used by search + AI systems.

2 terms

llms-full.txt

A longer companion to llms.txt that ships the full Markdown body of every primary page inline.

llms.txt

A proposed convention at /llms.txt that declares which pages of a site AI assistants should prioritise.

1 term

NDJSON Product Feed

A newline-delimited JSON file listing every product with full attributes — the canonical ingest format for AI retrievers.

1 term

Organization Schema

A JSON-LD block that describes the legal entity behind a site — name, logo, sameAs links, contact info.

4 terms

Perplexity

An AI answer engine whose defining feature is that every sentence in its response is inline-cited.

PerplexityBot

Perplexity's crawler — it fetches pages in real-time to back the citations Perplexity shows inline.

Product Schema

A JSON-LD block describing a specific product — name, SKU, price, availability, image, reviews.

Prompt Tracking

Scheduled monitoring of a defined prompt panel across multiple AI assistants to measure brand presence.

1 term

Retrieval-Augmented Generation (RAG)

An architecture where a language model is grounded in real-time retrieved documents instead of training data alone.

6 terms

Schema.org

A shared vocabulary maintained by Google, Microsoft, Yahoo, and Yandex for describing entities on the web.

Semantic Chunking

The process a retrieval system uses to break a page into passages for embedding and retrieval.

Sentiment Analysis (AI mentions)

Classifying whether an AI's mention of your brand is positive, neutral, or negative.

2 related

Server-Side Rendering (SSR)

Rendering HTML on the server so AI crawlers see a complete document without running JavaScript.

Share of AI Voice

The percentage of relevant AI answers in your category that cite or mention your brand.

Any markup that describes page content in a machine-readable format — most commonly JSON-LD using Schema.org types.

1 term

Vertical Prompt Library

A curated set of buyer-intent prompts for a specific category — the basis for SoAV measurement.