The GEO Score rolls up four sub-scores: crawlability (is the site fetchable?), structure (does it emit valid JSON-LD and clean headings?), signals (llms.txt, NDJSON, canonical tags), and substance (does each page answer one question clearly?).
Surfient runs the full audit in under 90 seconds and produces a Score + a prioritised remediation list. A score of 90+ is the target for brands that want to be consistently cited. The surfient.com site itself targets 95+ at launch.