Benchmarking turns SoAV into a league table. For a defined prompt panel and a list of 3-10 competitors, it reports who is cited, how often, and with what sentiment — week over week. The output informs what content gaps to close.
It is the single most compelling GEO metric for a stakeholder meeting because it contextualises absolute numbers. '4 percent SoAV' means nothing; '4 percent vs. competitor's 22 percent' is a plan.