Perplexity optimises for citation transparency. The front-end shows a list of sources and renders the answer with inline footnotes. Because of this design, Perplexity disproportionately drives referral clicks — users hover citations to verify, and verification often becomes a session.
GEO tactics that specifically help Perplexity: explicit author bylines, dated updates, and a clean canonical URL tag. The bot values freshness and attribution more than most retrievers.