PerplexityBot runs two modes: a scheduled crawl of allowed sites (for retrieval) and a real-time `Perplexity-User` agent that fetches pages while a user is actively asking a question. The second mode is why a fresh answer appears in Perplexity within seconds of publishing.
Because Perplexity surfaces citations inline, the bot heavily weights pages with clear author bylines, dates, and canonical URLs. Ship E-E-A-T signals and Perplexity cites you by name.