Scheduled monitoring of a defined prompt panel across multiple AI assistants to measure brand presence.
Prompt tracking is how merchants turn 'are we in ChatGPT?' into an answerable metric. A prompt panel is 50-500 buyer-intent queries; a harness runs them daily/weekly against ChatGPT, Claude, Perplexity, and AI Overviews; the results feed a dashboard of presence, position, citation link, and sentiment.
Without prompt tracking, GEO work is guesswork. With it, every content change has a measurable before/after.
The percentage of relevant AI answers in your category that cite or mention your brand.
The percentage of AI responses about a topic that link to or name-check a specific source.
Running the same prompt panel against a defined competitor set to measure relative AI visibility.
Classifying whether an AI's mention of your brand is positive, neutral, or negative.