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GlossaryStructured Data

BreadcrumbList

A JSON-LD block that describes a page's place in the site hierarchy.

BreadcrumbList is small, cheap, and high-leverage. It tells retrievers the canonical taxonomy — Home > Collection > Product — which lets them cite a PDP as belonging to a broader collection.

Ship it on every non-root page. The itemListElement array should mirror the visible breadcrumb UI exactly, with Position starting at 1.

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