Surfient module · Monitor
See which AI surfaces cite your store — and which don't
Track your Share of AI Voice across ChatGPT, Perplexity, Claude, and Google AI Overviews for every category you sell into. Know when the citation lands, when it drifts, and which competitor took it.
- Hundreds of shopper-intent prompts run against ChatGPT, Perplexity, Claude, and Google AI Overviews every week — and every answer is parsed for who got cited.
- Share of AI Voice scoring rolls up category, brand, and product-level visibility so you know where you're winning and where a competitor is eating your lunch.
- Citation alerts fire when a prompt you used to win flips to a competitor, and when your brand appears in a new answer for the first time — in Slack, email, or webhook.
AI Visibility Monitor
Citations across the 5 major engines
“cited on 'best base layer for ski touring'”
“cited on 'merino vs synthetic base layers'”
“cited on 'surfient product reviews'”
“not cited this window”
“cited on 'sustainable outdoor brands'”
ChatGPT
Claude
Perplexity
The problem
You can't optimise what you can't measure
AI assistants are a conversion surface, but they behave like a black box. A shopper asks for the best X, gets an answer, and you have no record that the answer even happened — let alone whether you were in it. If you rely on Google Search Console's weekly impressions report, you're staring at the wrong surface.
0
AI-assistant citation impressions reported by Google Search Console today
GSC covers Google Search and, to some extent, Google AI Overviews. ChatGPT, Claude, and Perplexity are blank spots.
38%
of shoppers now start a consideration search on an AI assistant first
Econsultancy Q1 2026 survey of 2,400 US + UK online shoppers aged 18-55.
6-14×
lift in conversion when a brand is cited by the AI vs. mentioned generically
Named, linked citations drive qualified visits. Generic "popular brands include" mentions barely move the needle.
How it works
A scientific method for a black-box surface
We can't read the model's mind. What we can do is simulate a shopper, watch what the model answers, and parse whether you were cited — repeated hundreds of times per week, per engine, per category.
Build your prompt panel
Surfient proposes 200-500 shopper-intent prompts per customer, derived from your catalog, competitor catalogs, and our vertical prompt library. Approve, edit, or add your own. This is your measurement instrument — the set of questions we'll run week after week.
Run the panel weekly
Every Monday morning we run the full panel against ChatGPT, Perplexity, Claude, and Google AI Overviews in your target geographies. Each answer is captured with its sources, text, and metadata — the same way a lab run would be recorded.
Parse the citations
A classifier reads every answer and extracts cited brands, products, and URLs. We distinguish between a named, linked citation (strong), a named mention without a link (medium), and a generic "popular brands include" reference (weak). Each is tracked separately.
Roll up into Share of AI Voice
Citations aggregate up: by prompt, category, engine, geography, and time. The result is a Share of AI Voice score per category — what percentage of answers in "pour-over coffee makers" cite you, vs. your top competitors. Week-over-week deltas come with change attributions where we can detect them.
Inside the app
What you’ll see after install
Every number a Shopify merchant running Surfient AI Visibility Monitor tracks in one glance — live from the Surfient admin. AI engine splits, revenue lift, and the exact state of your catalog across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and Copilot.
AI Visibility Monitor · Where your store appears
Updated just now
Cited as a source in 64% of tracked AI answers across 6 engines.
Engines monitored
Tracked queries
Share of voice
Mentions / day
AI engine traffic split · last 30 days
100% attributed
- ChatGPT732 mentions+128
- Perplexity473 mentions+91
- Google AI Overviews387 mentions+62
- Claude279 mentions+44
- Gemini172 mentions+19
- Copilot105 mentions+8
Top cited PDP
Atlas Hoodie
412 mentions / 30d
Citation lift
+212%
since install
Position #1 share
27%
across tracked Qs
Last poll
1 min ago
every 5 min
Capabilities
What you can actually see in the dashboard
Six top-level views, each drillable to the answer level. Everything exports — CSV, webhook, or our JSON API.
Share of AI Voice by category
A stacked chart showing you and your top 10 competitors over time, per category. Filter by engine (ChatGPT vs. Perplexity vs. Claude vs. Google AI Overviews) to see where you're winning on one surface and losing on another.
Prompt-level results
Every prompt in your panel, with its latest answer from each engine, the brands cited, and the deltas since last run. Click through to see the full answer text — useful for when a competitor's citation is driven by a specific claim you could also make.
Citation quality breakdown
Not all citations are equal. We separate named-and-linked (your URL appears), named-only (brand mentioned), and generic ("popular options include"). Only named-and-linked drives qualified clicks — the quality breakdown tells you whether your visibility is real or vanity.
New-win and lost-win alerts
Slack or email alert the moment a prompt flips: you won it last week, you don't this week. And the moment you appear in a prompt for the first time. Surfacing the edges is how you catch a new competitor in the answer before a quarter of lost revenue proves it.
Competitor benchmarks
Pick up to 10 named competitors — we pull their catalog into the panel so their citation rate is measured on the same prompts. Compare Share of AI Voice, citation quality, and week-over-week momentum.
Geography targeting
AI answers vary by IP geolocation. Run the panel from multiple regions — US-West, US-East, UK, EU, AU — and see where your coverage is strong and where you've got blind spots. Relevant when you're expanding internationally and need to know if the model already knows about you.
Citation-driven revenue attribution
Paired with the AI Traffic Attribution module, citation events connect to the referred sessions that resulted. You can read: "This prompt cited us twice in April. Those citations drove 128 sessions and $4,700 in attributed revenue." The black box starts looking like a measurable channel.
Historical timeline
Every weekly run is archived forever. Scrub back to see how your Share of AI Voice evolved — useful when correlating with the Fix Packs you shipped, the marketing campaigns you ran, or a competitor's new product launch.
Customer proof
Proof
“We used to run PR on a hunch. Now we run it against a Share of AI Voice chart. When a prompt tips in our favour we know which story, which fix, which quote did it — and we double down.”
+42 pts
Share of AI Voice in one quarter
Pairs well with
Keep reading across the Surfient platform
Surfient module · Audit
Surfient GEO Audit Engine
A dip in Share of AI Voice usually traces to a page whose citability score slipped — the audit tells you which one.
Read moreSurfient module · Attribution
Surfient AI Traffic Attribution
Know which citations actually converted: AI Traffic Attribution connects the answer to the session to the revenue.
Read moreSurfient module · Intelligence
Surfient Competitor Intelligence
When a competitor starts winning a prompt you used to own, Competitor Intelligence shows you what changed on their side.
Read more
FAQ
Questions, answered straight
How often does the monitor run?
The full prompt panel runs once a week by default — typically Monday mornings — so week-over-week deltas are apples-to-apples. On the growth and higher plans, you can add daily runs for a subset of high-priority prompts. Every run is timestamped and archived, so you can re-run history if something looks off.
Does this count against my OpenAI or Anthropic API quota?
No. Surfient runs the prompts on our infrastructure using our own enterprise agreements with each engine. You pay a flat subscription and get a prompt budget — typical stores run 300-600 prompts weekly, well under the caps.
How do you handle engines that block programmatic access?
We have partner relationships with ChatGPT, Perplexity, and Claude that permit programmatic evaluation use. Google AI Overviews is more restrictive — we sample via a consented-panel approach that stays within Google's terms. Sampling confidence intervals are published in the methodology page, so you know when a signal is tight and when it's noisy.
Can I bring my own prompts?
Yes. The Free plan includes 25 custom prompts and the vertical prompt library; Premium lifts that to 100 custom prompts. Custom prompts count toward your monitoring budget the same way library prompts do.
What triggers an alert?
You configure the rules. Defaults ship with "new citation" (you appear for the first time), "lost citation" (you used to win, now you don't), "new competitor" (a brand appeared that wasn't there), and "Share of AI Voice change > 10%". Everything routes to Slack, email, webhook, or Zapier.
Does the data exist somewhere I can query it?
Yes. Every run is available via REST API and as CSV export on both Free and Premium. Premium stores get the full rolling history with longer retention and webhook delivery. We've seen Premium merchants build custom dashboards in Looker and Metabase within a day of connecting.
Get the first read of your AI visibility, free
We'll run a 50-prompt audit against your category on ChatGPT, Perplexity, Claude, and Google AI Overviews. You'll see which prompts cite you, which cite competitors, and where your biggest citation gaps are today — no credit card required.