Surfient vs Vizby
Surfient vs Vizby
Vizby gives merchants a clean AI visibility dashboard. Surfient turns that visibility into indexed fixes — one tool from audit to ship.
- Vizby is a visibility monitor — it surfaces where AI assistants cite your store but stops at the dashboard.
- Surfient is end-to-end — we audit, generate fixes (llms.txt, Schema.org, answer blocks, NDJSON), ship them, and re-score.
- Pick Vizby if monitoring is the whole job. Pick Surfient if you also want the fixes applied without touching code.
Surfient vs Vizby
Capability scorecard
Surfient
Vizby
Honest Verdict
Vizby reports what AI says about you. Surfient changes what AI says about you.
Choose Surfient when
- You want the same visibility metrics AND the tooling to fix the root cause.
- You need llms.txt, ai-sitemap, and NDJSON feeds generated + republished weekly.
- Your team wants one vendor for audit, fix, and measurement — not a stack.
Choose Vizby when
- Your marketing team just wants a dashboard — someone else owns the fixes.
- You already have an in-house GEO workflow and only need citation monitoring.
- Your store is too small to justify spend on proactive indexing — monitoring alone is enough.
Side-by-side
Every row lists what each side ships in production. Winner column flags where one of us does the job meaningfully better — ties marked honestly.
| Feature | Surfient | Vizby | Winner |
|---|---|---|---|
| Visibility | |||
| AI citation tracking (ChatGPT, Claude, Perplexity, Gemini) | Yes — tracked weekly across 6 assistants | Yes — tracked daily across 8+ assistants | Competitor wins |
| Share of AI Voice benchmarking vs competitors | Yes — built into Competitor Intelligence module | Yes — bundled on the Pro tier | Tie |
| Historical trend charts | 30 / 90 / 365-day views | Deeper charting — 3-year lookback on higher tiers | Competitor wins |
| Audit | |||
| Per-page GEO score (product / collection / blog) | Every URL in the sitemap is scored | Homepage + collection only | Surfient wins |
| Schema.org coverage report | Product + FAQ + HowTo + Article, with fix suggestions | Read-only — flags what's missing | Surfient wins |
| Fix | |||
| AI Fix Pack (one-click apply) | Yes — ships llms.txt, answer blocks, Schema, without code | No | Surfient wins |
| Hallucination detection + correction | Hallucination Guard flags misattributions + suggests corrections | Not offered | Surfient wins |
| Files | |||
| llms.txt / ai-sitemap / NDJSON generation | Regenerated weekly; served from your domain | Not offered | Surfient wins |
| Schema.org auto-injection | Yes — theme-agnostic, runs via app proxy | Not offered | Surfient wins |
| Pricing | |||
| Entry pricing (USD / month) | Free / $39 | $19 | Competitor wins |
What Vizby does well
The honest list — where we don't have an advantage
- Vizby's citation tracker covers a broader set of assistants than most — including some surfaces we only recently added.
- Their dashboard ships with clearer historical charts out of the box — the design team clearly invested in visualization.
- Their free tier is generous for single-store brands that just want a pulse check.
Where Surfient is ahead
The parts of the job Vizby doesn't cover
- GEO Audit Engine scores every page, product, and collection — not just the homepage.
- AI Fix Pack applies recommended llms.txt, Schema.org, and answer-block fixes without touching theme code.
- Hallucination Guard flags when AI assistants misattribute facts to your store — Vizby shows the citation, we show the misattribution.
- Weekly regeneration of llms.txt / ai-sitemap / products.ndjson — Vizby reads feeds, we publish them.
Surfient is the right pick when
Pick Surfient if you view AI visibility as a closed loop — audit → fix → measure → re-audit — and want one Shopify app to own all four steps. If your weekly cadence includes shipping Schema.org or llms.txt changes, Surfient is the only tool on this list that does both the measurement and the shipping.
Vizby is the right pick when
Pick Vizby if your team has already committed to an in-house GEO implementation and only needs external visibility. The Vizby free tier is a fair starting point for smaller stores that want a pulse check before committing to paid tooling.
Migration notes
Moving from Vizby → Surfient takes about 20 minutes. Install Surfient, run the GEO Audit Engine, then import your existing Vizby competitor list via CSV. Historical Vizby data cannot be imported — you'll carry a 30-day gap while Surfient rebuilds history.
Frequently asked
Does Vizby apply Schema.org fixes?
No. Vizby's current product is a read-only visibility dashboard. If you need Schema.org auto-injection or llms.txt generation, you'll need a second tool or an in-house implementation.
Is Surfient more expensive than Vizby?
Entry pricing is $39 Premium vs Vizby's $19. But the scope is different — Surfient's $39 Premium includes the Fix Pack and file generation that Vizby doesn't offer at any tier.
Can I run both tools in parallel?
Yes. Some teams use Vizby for the broader citation tracking and Surfient for the audit + fix side. We read feeds Vizby writes, and vice versa — there are no conflicts.
Does Surfient cover the same 8+ AI assistants as Vizby?
Currently 6 — ChatGPT, Claude, Perplexity, Gemini, Meta AI, You.com. Two more are on the M17 roadmap. Vizby is ahead on breadth today.
What happens to my Vizby data if I migrate?
Vizby does not expose a full CSV export of historical citations today. You can screenshot your 90-day report; your Surfient history starts fresh.
Want to see Surfient on your store?
Every comparison on this page reflects what we ship on day one — not a roadmap slide. Install once, run the audit, and decide.